Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.David Ogilvy
Not all vacations are about unplugging. The human race has become highly dependent on our smartphones. Therefore it comes as no surprise that our cell phones are basically the second appendage in most of our trips. And rightfully so. When you’re in a foreign country, your cell phone is your best friend. Navigating through the unknown lanes, advising you about healthy food, it is always there for you. In a way, the travel industry was never really untouched by technology and the app revolution. … Google Trips – See more, Plan less
To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensationZaid Al-Zaidy
Communication lies at the core of human living. We, as social animals, love to reach out to others and say what we want to say. Email has become the most common and fastest way of communication in the digital era.
However, too many emails can be overburdening and many marketing experts believe that we overdid it. Buyers have moved to social media and hence firms are now using social media sites to attract clients and consumers. While this is all true the fact is that email marketing is very much alive and happening. … The Death of Email Marketing is Just a Misconception
B uyers today turn to the internet when they think of purchasing a product or a service. Over the period of time, we have become increasingly dependent on the Web to make better choices. This means buyers stay connected to the Web through mobile all the time. These micro-moments provide the best chance for brands to attract more customers. … Winning Micro-Moment Battleground
Online business space has become very competitive. Today, more brands are trying to sell their products and services. Hence, companies are looking for new ways to attract customers online. As a result, websites have become complicated.
A typical website design is no more about displaying images and details online. Instead, it is about delivering better user experience a.k.a. UX to deliver the interactive and rich experience. With the right kind of UX, you can see your online business growing. … The Power of UX Design in the Era of Consumer
Online browsing experience is the most critical factor required for any online business today. If a website is hard to figure out because of poor navigation menu or incorrect links, they will click away never to return. While website navigation menu seems like a minor part of the website … Navigate Your Business to Success with Better Site Navigation Menu
Do you often wonder how quickly time flies? We live in a hectic and busy lifestyle and often we realize that time has passed too quickly than our expectations. We see kids growing into teens and teens into youngsters’ right in front of our eyes. We feel this because we are seeing time as one giant factor that encompasses everything that we have said … How Marketers Can Deploy Dayparting Strategies in their Marketing Plan?