The incorporation of Google’s Material Design has changed the web considerably because it is a simple, easy and cost effective way to create business solutions for multiple platforms. Material Design provides a visual language between the user and the technology bridging the communication gap.

Google Refreshes Adwords with Material Design Update

When computers and internet technology was relatively new who would have thought that over a period of time keywords will become an important part of the process. Google Adwords is Google’s advertising platform where Google makes money from the search as advertisers bid for on relevant keywords. Recently, Google has made changes to all their products in terms of design makeover and UI that would allow bidders to manage and bid conveniently. Google Refreshes Adwords with Material Design Update

Breaking the mould – how Pokémon Go is bucking the trend in marketing mobile apps

A pps have become an integral part of our lifestyle. With the advent of smartphones, we have become more dependent on apps that help us do multiple things at the same time remotely. We can access personal and financial accounts, play games, find information, shop and book seats in advance and so much more. However, with so many apps being launched on a daily basis, it becomes harder for companies to attract a large audience that would download and install the app and use it. Breaking the mould – how Pokémon Go is bucking the trend in marketing mobile apps