Google Trips – See more, Plan less

Not all vacations are about unplugging. The human race has become highly dependent on our smartphones. Therefore it comes as no surprise that our cell phones are basically the second appendage in most of our trips. And rightfully so. When you’re in a foreign country, your cell phone is your best friend. Navigating through the unknown lanes, advising  you about healthy food, it is always there for you. In a way, the travel industry was never really untouched by technology and the app revolution. Google Trips – See more, Plan less

Breaking the mould – how Pokémon Go is bucking the trend in marketing mobile apps

A pps have become an integral part of our lifestyle. With the advent of smartphones, we have become more dependent on apps that help us do multiple things at the same time remotely. We can access personal and financial accounts, play games, find information, shop and book seats in advance and so much more. However, with so many apps being launched on a daily basis, it becomes harder for companies to attract a large audience that would download and install the app and use it. Breaking the mould – how Pokémon Go is bucking the trend in marketing mobile apps