Category: Digital Marketing

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
David Ogilvy
To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation
Zaid Al-Zaidy
The incorporation of Google’s Material Design has changed the web considerably because it is a simple, easy and cost effective way to create business solutions for multiple platforms. Material Design provides a visual language between the user and the technology bridging the communication gap.
Google Trips in Action
Digital Marketing Google Mobile

Google Trips – See more, Plan less

Not all vacations are about unplugging. The human race has become highly dependent on our smartphones. Therefore it comes as no surprise that our cell phones are basically the second appendage in most of our trips. And rightfully so. When you’re in a foreign country, your cell phone is your best friend. Navigating through the unknown lanes, advising  you about healthy food, it is always there for you. In a way, the travel industry was never really untouched by technology and the app revolution. … Google Trips – See more, Plan less